The use of mobile devices exploded around the holiday’s last year. Between the new iPhone release and families exchanging new mobile phones and tablets as holiday gifts, the use of mobile devices rose to unprecedented amounts. As we know, more apps have been downloaded than ever before and the world is now more active via mobile devices. Not only are people excited to use their new mobile phones as toys and communication tools, but they’re taking them everywhere they go and using their devices in new ways, such as research tools.
PEW American & Internet Life Project studied adult cell phone owners who use their devices while shopping and here are their top 10 findings:
• Cell owners ages 18-49 are significantly more likely to use their phone for online product reviews
• 33% of adult cell owners used their phone specifically for online information while inside a physical store
• 24% of cell owners used their phone to look up reviews of a product online while they were in a store
• 49% of 18-29 year olds called a friend for advice about a purchase
• 50% of household incomes over $50,000 used cell phones for product reviews and advice
• 38% of 18-29 year olds used their phones for real-time price matching.
• 1 in 5 mobile price matches made their most recent purchase from an online store, rather than a physical location
• 5% of all cell owners who purchased a product online this holiday season after looking up its price online from a physical store
• 9% of all cell owners searched for the price of a product they found in a physical store but ultimately purchased it at that store
• 63% of 18-29 year olds used their used their phone for real-time product reviews and advice
With this kind of information now available, retailers will need to step up their mobile marketing strategy. Besides offering better customer service, retailers have to provide more product information and transparent price options elsewhere because this seems to be what their customers want. As mainstream America begins using smartphones more and more, we will continue to see an entirely new way of using our phones.
Want more information on where the mobile industry is headed? Visit the PicDial blog to learn more about mobile and social trends and how it affects you. You can also find more information by following us on Twitter or by tuning into our Facebook page.
Times are changing. We used to access the internet by a hardwired telephone line and a 56k modem. Now, just about every piece of technology we own has a way to access the internet. Furthermore, just about everything can connect to the internet without wires, like our mobile phones.
Do you use your mobile phone as your main way to access the internet? If you are, you wouldn’t be alone. More and more people are using their mobile phone as their main way to access the internet.
According to recent research by Pew Internet, a growing number of people are using their mobile phone to access the internet. In fact 17% of mobile phone owners now do most of their online browsing on their mobile phone, rather than a computer or other device. Most people use their mobile phone because of its convenience, but for some people their mobile phone is their only option for online access.
American’s are using their mobile phone more and more each day for internet browsing. As of April, 88% of all adults in the United States own a cell phone of some kind. More than half (55%) of those people use their phone to go online. This represents a notable increase from the 31% of mobile phone owners who said that they used their phone to go online as only a few years ago in April of 2009.
Like we said, times are changing and they’re changing quickly. As smartphone ownership continues to increase we can expect that the amount of people accessing the internet through their mobile phones will continue to rise – and rise rapidly. In addition, we will see marketers capitalize on the mobile marketing movement. How to optimize your website for mobile will be a very important topic for businesses to consider if they want to succeed.
Stay on top of your mobile internet integration by having PicDial installed on your mobile phone. With PicDial you can use your friends Facebook profile pictures for photo pop up texting and full screen caller ID.
Facebook now has their very own app store soon. It may look like the Apple iTunes store or the Google Play store, but it won’t actually be competition. Instead of selling apps directly, the new Facebook App Center refers you to other app stores where you can buy them directly for your device. You will find Apple iOS and Android apps in the Facebook App Center but you will be directed to Apple’s App Store or Google Play to actually download some of the apps.
The Facebook app store isn’t as much of a “store” as it is set to be more of an app “showcase”. In addition to selling apps built for use with Facebook, the app store includes apps that use Facebook to login. These are not apps to be used on Facebook, but rather apps that you use Facebook to login with.
The really good news is that regardless what phone operating system or computer operating system you have you’ll be able to buy apps from Facebook or find apps through Facebook.
This isn’t the first time Facebook will have an app store. When Facebook first launched Facebook apps in 2007, there was a dedicated area where you could browse apps from third-party developers. Right now you can find existing Facebook apps through the same search bar that you use to find people, groups or events.
Facebook’s new App Center launched on the web at Facebook.com as well as within your iOS and Android Facebook apps. While this sounds really cool, you may be a little confused by the use of the word “app” so many times. If you’d like even more information on the Facebook App store, you can find a detailed FAQ on Mashable.
The new app store will make it easier for Facebook users to find and use apps that integrate with Facebook such as PicDial. PicDial integrates Facebook with your mobile phone. You can get PicDial from your favorite app store or on our website.
Global internet speed increased almost 20% for the year in 2011. Internet speed in the United States was up almost 15% for the year according to “The State of the Internet” study by Akamai.
South Korea, Japan and Hong Kong had the fastest internet speeds in the world last year as Asia easily lead the way with the three countries that have the fastest internet speed. European countries made up the rest of the top 10 countries with the fastest internet speed in the world. The United States had the thirteenth fastest internet speed in the world last year.
Digging deeper into the countries we look at the cities with the fastest internet speed. The top six cities with the fastest internet speed last year were in South Korea, with Taegu being the city with the fastest internet connection speed in the world. 38 of the next 44 fastest cities were in Japan. The city with the fastest internet connection last year that wasn’t in Asia was Umea, Sweden.
Average connection speeds saw major growth over the year. The lowest rate of growth unsurprisingly, was seen in Africa, where broadband internet us is relatively low. Africa has also been known to cut or limited Internet connectivity in some countries in attempts to control political uprisings.
On the other side of internet speed growth is South America. South America saw the largest rate of growth in internet speeds thanks to their increased use and access to broadband connections.
In the United States, Boston was the city with the fastest internet speed last year. Even though Boston was the fastest country in America it was only the 51st fastest city in the world when it comes to internet speed. Even though Boston is the city with the fastest internet connection, Massachusetts was only the 7th fastest state in America, overall. The state with the fastest internet connection speed in America was Delaware, which is followed closely by New Hampshire and Rhode Island.
Every day our lives move further online. Whether we’re watching a movie that streams directly to our TV or if we’re playing a game with people from all over the world we’re going to continue to become more demanding with our internet needs. It’s good to see that internet speeds are increasing as we need it.